How to Write Client-first Website Copy: Chat GPT Prompt Template

If you're building your first website for your business, there’s a good chance you’re writing it like you're applying for a job. That’s totally normal — most of us have spent years learning how to get hired, not how to sell our services as business owners.

But here’s the mindset shift: Your website isn’t about proving your credentials. It’s about earning trust and answering the unspoken questions your clients are already asking.

Let’s take the “About Me” page as an example. Most people treat this like a mini resume — listing certifications, job history, or how they got started. And while that info can be helpful, that’s not really what your potential clients came to that page for. They’re probably wondering things like:

• “Do I feel safe or understood by this person?”

• “Can I trust them with my project/body/story?”

• “Do they get what people like me are going through?”

  
  

So really… your “About Me” is actually about them.

It’s a tough shift to make, especially if you’ve never had to anticipate client concerns or think from that customer-first point of view. But that’s exactly where this ChatGPT worksheet comes in.

The Client-First Website Copy Worksheet!

I created a client-first website copy worksheet that you can fill out and paste into ChatGPT to help rewrite your website in client-friendly, trust-building language. It will walk you through:

• Defining your ideal client

• Clarifying what each page or section of your site is really for

• Translating your thoughts into warm, clear writing your clients will connect with

  
  

This worksheet helps you stop writing like a job applicant, and start writing like a business owner who deeply understands your clients. You’ll not only get better website copy, you’ll start thinking more clearly about how to talk about your business everywhere (think: flyers, Instagram bios, pitch emails, you name it).

Because here’s the secret: Your job as a business owner is to answer the questions your ideal clients are thinking before they even ask them out loud. Click the button below for an editable Google Doc worksheet, or copy and paste from below. -------------------------------------------------------

Google Doc - Worksheet

Using the worksheet below, help me rewrite my website in client-first language. For each section, tell me:

• What is the real client question this section is answering?

• A sample of client-focused, friendly, professional writing I can use on the site. Keep it true to my brand vibe and audience. Use a tone that reflects my personality and is easy to connect with.

• Business Overview

  • What do you do, who do you serve, and what makes you different? (Keep it short and simple.)→

• What is the vibe of your business?

  • (Professional and sleek? Quirky and warm? Spiritual and grounded?)→

•  What are some words and key phrases you think are important?

  • (This can be location, services you offer, things people will type into Google on their search to find you)→

• Who is your ideal client/customer?

  • What are they frustrated with?

  • What outcome are they hoping for?

  • What are they nervous about when hiring someone like you?

  • What stage of life or business are they in?

  • Are they DIY and budget-conscious, or ready to invest in support?

  • Where do they hang out online or IRL?

  • What values do they care about that align with yours?

  • What kind of client makes you go “yes, I love working with people like this”?

• List out the pages/sections you want on your website

  • (For example: Home, About, Services, Contact, Portfolio, FAQs, etc.)→

• For each section/page…

  • What do you want to say here? (Feel free to ramble!)

  • What is the point of this section? (Why does it exist?)