I had the absolute honor of bringing my client, Gymtowne, into the 21st century with a branding makeover. As a graphic designer based in Santa Rosa, California, my goal was to create a fresh new identity that resonated with both the owner and the gym’s clientele. With a complete overhaul of colors and vibes, I was able to deliver a logo that instills a strong sense of pride in the owner—something that every entrepreneur deserves after putting so much energy into their business.
One of the standout features of this rebrand was the incorporation of anatomically correct figures performing gymnastic moves. These figures reflect attainable goals for Gymtowne’s students, ensuring the logo is both realistic and inspirational. To tie it all together, we added a big coast-side wave, honoring South San Francisco’s seaside community.
Working alongside the rebranding manager, we crafted a logo that would be clean, modern, and easy to be proud of, while maintaining subtle nods to traditional gym and sports jersey aesthetics through varsity-style lettering. Seeing the new signage and merch roll out has been such a rewarding experience, and I’m thrilled with how everything turned out.
At Cameron Graphic Design, we specialize in creating logos and branding that business owners can truly connect with.
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